It is also possible to open M4V files in other media players, such as Adobe Premiere Pro, Media Player Classic, and several others. M4V files open on Windows or Mac operating systems, in Apple iTunes for Windows and Apple iTunes for Mac, respectively.
While M4V files are very similar to MP4, they are designed for Apple products and Apple usually protects these files with FairPlay DRM. This results in a file that is easy to manage and store. It stores audiovisual and multimedia data into single file and uses a codec to compress file size. M4V is a container video format that is exclusively for Apple products.